Understanding Cross-Cultural Management (2nd Edition) by Marie-Joelle Browaeys, Roger Price
 
ISBN: 9780273732952 
 
Overview :
 
Understanding Cross-Cultural Management provides a comprehensive exploration of managing effectively across national and cultural boundaries, a crucial aspect for businesses operating in today's global environment. This book emphasizes the importance of cross-cultural competence for managers and professionals to achieve success in diverse organizational settings.
Through a mix of classic and contemporary theories, case studies, and practical activities, the book encourages readers to apply key concepts to real-world situations. It offers insights into how culture influences management, corporate strategy, leadership, and communication, and helps individuals sharpen their skills for dealing with cultural diversity in the workplace.
 
Key Themes:
 
Cultural dimensions and dilemmas
Management styles and leadership across cultures
Cultural change and diversity in organizations
International marketing, communication, and negotiation
 
Table of Contents:
 
Introduction :
Part 1: Culture and Management :
 
Determinants of Culture
Dimensions of Culture and Business
Business Cultures in the Western World
Business Cultures in Asia, Africa, and the Middle East
Cultural Dimensions and Dilemmas
Culture and Styles of Management
Final Activity A1.1: Developing Cross-Cultural Effectiveness
Final Activity A1.2: Galderma: A Case Study
 
Part 2: Culture and Organizations :
 
Culture and Corporate Structures
Culture and Leadership
Culture and Corporate Strategy
Cultural Change in Organizations
Culture and International Marketing Management
Cultural Diversity in Organizations
Final Activity A2.1: Making Cultural Profiles of Brands
Final Activity A2.2: Creating Chemistry: A Case Study
 
Part 3: Communication Across Cultures :
 
Business Communication Across Cultures
Barriers to Intercultural Communication
Negotiating Internationally
Working With International Teams
Conflicts and Cultural Differences
Developing Intercultural Communicative Competence
Final Activity A3.1: Simulation: Negotiating Internationally
Final Activity A3.2: Vechtel: A Case Study