Understanding Business (10th Edition) by William G. Nickels
 
ISBN: 9780073524597
 
Description :
 
Understanding Business (10th Edition) by William G. Nickels, James McHugh, and Susan McHugh is the leading textbook for introductory business courses, renowned for its comprehensive and student-friendly approach. This book delivers current, real-world business knowledge through engaging pedagogy and extensive support materials. With insights gained from hundreds of professors, Understanding Business has been refined to provide students with the tools needed to navigate today's dynamic business environment.
The 10th Edition covers essential topics such as business trends, entrepreneurship, management, human resources, marketing, and financial management. Designed to help students connect with real-world business issues, this textbook emphasizes practical applications and decision-making, making it an ideal choice for students preparing for success in business.
 
Table of Contents:
 
Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments :
 
1. Taking Risks and Making Profits within the Dynamic Business Environment
2. Understanding Economics and How It Affects Business
3. Doing Business in Global Markets
4. Demanding Ethical and Socially Responsible Behavior
 
Part 2: Business Ownership: Starting a Small Business :
 
5. How to Form a Business
6. Entrepreneurship and Starting a Small Business
 
Part 3: Business Management: Empowering Employees to Satisfy Customers :
 
7. Management and Leadership
8. Structuring Organizations for Today's Challenges
9. Production and Operations Management
10. Motivating Employees
 
Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services :
 
11. Human Resource Management: Finding and Keeping the Best Employees
12. Dealing with Union and Employee–Management Issues
 
Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans :
 
13. Marketing: Helping Buyers Buy
14. Developing and Pricing Goods and Services
15. Distributing Products
16. Using Effective Promotions
 
Part 6: Managing Financial Resources :
 
17. Understanding Accounting and Financial Information
18. Financial Management
19. Using Securities Markets for Financing and Investing Opportunities
20. Money, Financial Institutions, and the Federal Reserve
 
Bonus Chapters:
 
A: Working Within the Legal Environment
B: Using Technology to Manage Information
C: Managing Risk
D: Managing Personal Finances