Introduction to Global Business: Understanding the International Environment and Global Business Functions (2nd Edition)
 
ISBN: 9781305501188
 
Overview :
 
The global business environment is evolving rapidly due to shifts in geopolitical alliances, the influence of international institutions promoting market-oriented reforms, and advancements in information technology. Introduction to Global Business (2nd Edition) addresses these challenges by providing a comprehensive analysis of the global business landscape, equipping students with the tools they need to navigate this complex environment effectively.This textbook smoothly transitions from concepts to real-world applications, helping students apply their learning to both personal and professional scenarios. The specialized author team presents globalization through a world-view perspective, emphasizing the fundamental pillars of the global business environment—culture, ethics, economics, and information technology.
 
Table of Contents:
 
Part I: Foundations of Global Business
 
1. The Rise of Globalization
2. The Evolution of International Business
3. Regional Economic Integration
4. The International Flow of Funds and Exchange Rates
 
Part II: Global Business Environment
 
5. The Cultural Environment of Global Business 
6. The Legal, Economic, and Political Environment of Global Business 
7. Corruption and Ethics in Global BusinessPart III: Global Business Strategy and Organization 
8. Entry Strategies in Global Business 
9. Control of Global Business 
10. The Organization of Global BusinessPart IV: Managing Global Business 
11. Global Human Resource Management 
12. Global Marketing 
13. Global Operations and Supply-Chain Management 
14. Global Financial Management 
15. Global Accounting and Taxationnaging your course and assignments.