Foundations of Business (6th Edition)
ISBN: 9781337386920
Foundations of Business (6th Edition) by Pride, Hughes, and Kapoor is recognized for its concise and easy-to-understand approach, helping students build a solid foundation for success in today's competitive business world and in their personal lives. This edition provides up-to-date coverage on key business topics, including forms of business ownership, management and organization, human resources management, marketing, social media, e-business, information systems, accounting, and finance.
Students will gain insight into how a nation's economy impacts both individuals and businesses, explore ethics and social responsibility, and understand the dynamics of small business, entrepreneurship, and the global environment. The text also delves into topics such as the impact of social media on business, international business, green and socially responsible business practices, and sustainability.
 
Table of Contents:
 
Part I: The Environment of Business
 
1. Exploring the World of Business and Economics
2. Ethics and Social Responsibility in Business
3. Global Business
 
Part II: Business Ownership and Entrepreneurship 
 
4. Choosing a Form of Business Ownership 
5. Small Business, Entrepreneurship, and Franchises
 
Part III: Management and Organization
 
6. Understanding the Management Process 
7. Creating a Flexible Organization 
8. Producing Quality Goods and Services
 
Part IV: Human Resources
 
9. Attracting and Retaining the Best Employees 
10. Motivating and Satisfying Employees and Teams
 
Part V: Marketing 
 
11. Building Customer Relationships Through Effective Marketing 
12. Creating and Pricing Products That Satisfy Customers 
13. Distributing and Promoting Products
 
Part VI: Information, Accounting, and Finance
 
14. Exploring Social Media and e-Business 
15. Using Management and Accounting Information 
16. Mastering Financial Management