Forcourses in Introduction to Communication. Afive-principles approach that helps students build practical communicationskills Communication: Principles for a Lifetime wasdesigned to address the biggest challenge when teaching Introduction toCommunication: how to present the variety of fundamental theory and skillswithout overwhelming learners. By organizing the text around five keyprinciples of communication, authors Steven Beebe, Susan Beebe, and Diana Ivyhelp students to see the interplay among communication concepts, skills, andcontexts. The 8th Edition offers new Critical/Cultural Perspectivesfeatures that examine contemporary issues in communication and refreshedchapter-ending study guides that better reinforce the authors' five-principlesapproach.