eBook Description
Introduction
to Global Business: Understanding the International Environment and Global Business Functions (2nd Edition)
ISBN: 9781305501188
Overview
:
The global business environment is evolving rapidly due to shifts in geopolitical alliances, the influence of international institutions promoting market-oriented reforms, and advancements in information technology.
Introduction
to Global Business (2nd Edition) addresses these challenges by providing a comprehensive analysis of the global business landscape, equipping students with the tools they need to navigate this complex environment effectively.This textbook smoothly transitions from concepts to real-world applications, helping students apply their learning to both personal and professional scenarios. The specialized author team presents globalization through a world-view perspective, emphasizing the fundamental pillars of the global business environment—culture, ethics, economics, and information technology.
Table of Contents
:
Part I: Foundations of Global Business
1. The Rise of Globalization
2. The Evolution of International Business
3. Regional Economic Integration
4. The International Flow of Funds and Exchange Rates
Part II: Global Business Environment
5. The Cultural Environment of Global Business
6. The Legal, Economic, and Political Environment of Global Business
7. Corruption and Ethics in Global BusinessPart III: Global Business Strategy and Organization
8. Entry Strategies in Global Business
9. Control of Global Business
10. The Organization of Global BusinessPart IV: Managing Global Business
11. Global Human Resource Management
12. Global Marketing
13. Global Operations and Supply-Chain Management
14. Global Financial Management
15. Global Accounting and Taxationnaging your course and assignments.
eBook Description
Introduction
to Global Business: Understanding the International Environment and Global Business Functions (2nd Edition)
ISBN: 9781305501188
Overview
:
The global business environment is evolving rapidly due to shifts in geopolitical alliances, the influence of international institutions promoting market-oriented reforms, and advancements in information technology.
Introduction
to Global Business (2nd Edition) addresses these challenges by providing a comprehensive analysis of the global business landscape, equipping students with the tools they need to navigate this complex environment effectively.This textbook smoothly transitions from concepts to real-world applications, helping students apply their learning to both personal and professional scenarios. The specialized author team presents globalization through a world-view perspective, emphasizing the fundamental pillars of the global business environment—culture, ethics, economics, and information technology.
Table of Contents
:
Part I: Foundations of Global Business
1. The Rise of Globalization
2. The Evolution of International Business
3. Regional Economic Integration
4. The International Flow of Funds and Exchange Rates
Part II: Global Business Environment
5. The Cultural Environment of Global Business
6. The Legal, Economic, and Political Environment of Global Business
7. Corruption and Ethics in Global BusinessPart III: Global Business Strategy and Organization
8. Entry Strategies in Global Business
9. Control of Global Business
10. The Organization of Global BusinessPart IV: Managing Global Business
11. Global Human Resource Management
12. Global Marketing
13. Global Operations and Supply-Chain Management
14. Global Financial Management
15. Global Accounting and Taxationnaging your course and assignments.
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